What is SEO

What is SEO 

The methods which are used to improve the search engine ranking. It's the process to bring your website to the top of Google or Any other search engine. 

What is a Keyword?

Any word or words you write into the box of a search engine is a keyword or keywords.

Basic Abbreviation:

PBN:  Private Blog network

SEO:  Search Engine Optimization

KW:  Keyword

SERP:  Search Engine Result Page

PMD :  Partial Match Domain

Main Types of Keywords:

Long tail keyword - Above 3 words keyword is called long tail keyword.

Short keyword: 

3 or less than 3 words keyword is called short keyword. Types of Keywords:

Transnational Keywords:

 (The keywords which are used to buy something i.e., Buy iPhone 7 Cheap)

Informational Keywords :

(The keywords which are used to give information or knowledge to users i.e., how to do keyword research)

Navigational Keywords:

 (Those keywords which are used to go to the specific site or to a location i.e., Facebook Sign in or Minir-e-Pakistan to Hafiz Center)

Back-links:

Backlinks are incoming links to a webpage.When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Types of Backlinks:

There are two types of Backlinks:

• Do-Follow Backlinks
• No-Follow Backlinks

Do-Follow Backlinks:

•By default, all the links that you add into a blog post are do-follow links, and these pass link juice.

•Here is a format of Do-Follow Backlinks:<a href=”example.com”>Anchor Text</a>

No-Follow Backlinks:

•When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.

oExample: Links from comments on other blogs.
•Here is a format of Do-Follow Backlinks:<a href=”example.com” rel=”nofollow”>Anchor Text</a>
Tips:

Link Juice: 

When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.

Linking Root Domains:

 This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.

Low-Quality Links: 

Low-quality links are links that come from harvested sites, automated sites, spam sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.

Internal Links

 Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linkingor interlinking.

Anchor Text:

Text that is used for hyperlinks is called anchor text. Anchor textbacklinks work great when you are trying to rank for particular keywords.

Recipe of Ranking:
• On page Seo
• Off page Seo
• Social Signals

TYPES OF SEO

Sr. No	WHITHE HAT SEO	BLACK HAT SEO
1	White hat SEO follows the rules of search engines.	Black hat SEO finds a weakness in search engine algorithms and gets higher ranks by unfair means.
2	White hat SEO has higher healthiness.	Black hat SEO is very low in health.
3	In white hat SEO spamming is not involved. Content is included after complete research and thus have higher quality.	In black hat SEO spamming is mainly involved which another bad thing in the internet world and irrelevant key words are included in the article.
4	White hat SEO’s growth is steady and long lasting.	Black hat SEO’s growth is very quick but deadly.

There are two main factors of SEO which plays an important role in ranking of an article or a website. They are ON-PAGE SEO and OFF-PAGE SEO. Both the factors are discussed below in this article which will give a clear idea about the both factors.

ON-PAGE SEO

On-page SEO is the one which is done and executed on the website or blog and changes in the blog to be better ranked in the search engines.

Following are the factors that can affect the ON-PAGE SEO of a blog:

• .       You have to use likeable links which should not look ugly.
• .       Title should contain the keywords.
• .       Pictures and videos attract attention so it is better to use graphics in an article to improve            ON-PAGE SEO.
• .       Links with popular sites improve ranking.
• .       Keyword should be in first 100 words.
• .       The title should be in H1 tag.
• .       The speed of the site should be good to have higher ON-PAGE SEO.
• .       Add relative long-tail keywords in the article.
• .       There must be social media buttons so that one can share your article with loved ones.
• .   The longer the article the higher it gets ranking.
• .   Quality of site is measured by bounce rate at which a user stay on your site or go back.
• .   Putting your own keyword into the keyword tool.
• So here comes the discussion of OFF-PAGE SEO. Have a look and get informed.

OFF-PAGE SEO

• Off-page SEO is back linking and mostly relation between sites, platforms and Questions/Answers communities. Following are the factors which affect the Off-Page SEO:
•        Earning of back linking’s that are of higher quality.
• .       Uniqueness of a content matters a lot.
• .       Ranking on the SERP.
• .       Improve website ranking.
• .       Your social and online presence matters a lot.
• .       You have to build good repo so people know you with your good image.
• Earlier people used to tackle search engines by exploiting their flaws in the algorithms but now a days with the higher security and spiders of the search engines you have to earn everything by your own struggle and not by bad means.

This was the complete SEO tutorial guideline which was explained step by step and it was an effort to make you people easily understand SEO and its different aspects. This article was the proceeding of EARN MONEY FROM BLOGGING WORKSHOP article and in which very basics were discussed and if you want to learn from the basics then the previous article is for you which link is given below. If you liked my article then don’t forget to share it with your friends on social platforms. Any feedback and comment will be highly appreciated and if you have any questions then please give a comment, you will definitely get a reply and your question will be answered. Hope to see you guys soon with another informative article.

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